AdvisorEconomics
Co-founded by Michael KitcesThe next version of your practice needs better numbers.
Make confident spending, hiring, and growth decisions. AdvisorEconomics turns your accounting data into a KPI dashboard with benchmarks.Set up in under 10 minutes. Back to clients by –:––.
Curated Kitces.com guidanceFeatured in
Hire, cut costs, or graduate clients? Hard to know without the numbers.
You've tried spreadsheets and standard reports. Still no clear answer.
RIA owners who stopped guessing
A benchmarking study takes hours and months. This takes under 10 minutes.
| A benchmarking study | AdvisorEconomics | |
|---|---|---|
| Your work | A couple of hours gathering data into their form | Connect your books. Review. ~10 minutes. |
| Wait for results | Months | Instant |
| How often | Once a year — and again next year | Set up once. Updates itself. |
| History | One snapshot | 5 years of trends on day one |
| Price | Free if you do the work; ~$999 for the report if you don’t | $29/mo |
We map your books; you review. The only things we’ll ask: roughly how many households, how many employees, and how many owners.
Dashboard in under 10 minutes
Sign up
Connect your books
Or send the link to your bookkeeper.
Review
Confirm our mapping — your dashboard appears.
Read-only
Ongoing updates on autopilot. KPIs and benchmarks keep landing in your dashboard. Every quarter, your two most important numbers arrive by email.
The people behind your numbers
Michael Kitces
Co-Founder
Publisher of the Nerd's Eye View blog & The Kitces Report · Co-founder of XY Planning Network, AdvicePay, and fpPathfinder
Most advisory firms have a sense when something might not be right. The problem is that they don't really know for sure, because they have no basis for comparison. Which means the better your benchmarking data, the easier it is to figure out what's 'normal' and what's not, to take actions that really move the business forward.
See where your firm stands by –:––.
Questions advisors ask us
How much does it cost?
$29 a month per firm — not per user. Add a login for $5 a month, or a second entity (a second set of books) for $19 a month.
Month to month. Cancel anytime. There’s no free trial; if the first month isn’t useful to you, we refund it.
Who is it for?
U.S.-based advisory firms — independent RIAs, independent broker-dealers, and corporate RIAs — from solo to enterprise.
Two things should be true: you have at least one quarter of data in your accounting system, and you’re actively making decisions in the business. It’s not for lifestyle practices.
Who am I being compared to?
Other firms on AdvisorEconomics — real books, measured the same way, updated as they update. We don’t use industry survey numbers.
You pick your cohort: six revenue stages — solo (under $500K), supported solo ($500K–$1M), team ($1M–$3M), ensemble ($3M–$7M), enterprise ($7M–$15M), large enterprise ($15M+) — or the whole AdvisorEconomics universe. Today that’s 110+ firms, most between $1M and $7M in revenue, and more join every week.
Slicing by geography, firm age, or affiliation isn’t there yet. It comes as the set grows.
How long does setup take, and what do I have to do?
Under 10 minutes. Connect your books — or send the link to whoever has the login — and we map your accounts into our categories. You review the mapping; most firms change nothing and hit next.
A few things aren’t in your books, so we ask: your client count, how many lead advisors and support staff you have, and your AUM if you want the AUM-based metrics. Owners also enter what it would cost to replace them — that’s what makes profit margins comparable across firms.
It pulls up to five years of history on day one. After that it maintains itself.
What happens to my data?
Two things. It builds your KPIs, and it feeds the anonymized benchmarks every firm is compared against. No firm is ever identified — not on the dashboard, not in anything we publish.
Your data is encrypted and hosted on Azure. We passed a penetration test in July 2026, and our SOC 2 Type I audit is underway — report expected September 2026.
The privacy policy and user agreement are linked at the bottom of every page.
Are my books clean enough for this?
Almost certainly. We’ve mapped the books of 110+ firms and seen every way of keeping them. Numbers don’t need to be accurate to the penny — a metric that’s one or two percent off doesn’t change what the dashboard tells you.
And if something is off, you’ll see it: everything is visible down to the transaction. More than one firm has told us onboarding doubled as a check on their bookkeeper’s work.
What if some of my expenses aren’t in my books?
We adjust for that. If you’re under a broker-dealer or corporate RIA and your books show the net amount — the platform takes its cut before revenue reaches you — you tell us the grid payout, the platform fee, and anything the platform pays on your behalf, like E&O or technology. We gross up your revenue and add one line for total platform cost, so you’re compared to independent RIAs on equal footing.
Does it tell me what to do about my numbers?
It tells you what’s happening; what to do about it stays your call. The dashboard will show you a marketing problem — it won’t write your marketing plan. It will show you when hiring makes sense — it won’t run the search.
If you want help acting on the numbers, there’s an “invite my coach” button — the coach or consultant you already work with can see your dashboard and talk it through with you.
